Century 21 Corporate began a global recruiting campaign in the Fall of 2017. We decided to use this opportunity and take it one step further.

With billboards surfacing around the city, we embraced Century 21’s campaign by using it as a platform of our own at Century 21 Scheetz. The goal was to recruit new talent at each of our eight offices. Our team imagined, designed and assembled over 200 ‘Recruiting Boxes’ that the office Managers would use to mail to potential recruits. By using the same fonts, language and imagery as Century 21, this allowed us to be a part of the bigger picture and maximize our exposure. Social media posts were also created in collaboration with the campaign.