MARK BRANCH

Mark Branch, team leader for Branch Group Realty at Century 21 Scheetz, was in need of a custom logo. His goal was to have a bold, typographic logo and incorporate a cool color palette.

Branch Group Realty is based in Downtown Indianapolis. Their clientele’s price point ranges from high to low. While keeping the target audience and environment in mind, I chose to use the sans serif font Montserrat. By drawing inspiration from concrete brick and block came the overall square, pointed shaping and bold initials.

Branch Group Realty is based in Downtown Indianapolis. Their clientele’s price point ranges from high to low. While keeping the target audience and environment in mind, I chose to use the sans serif font Montserrat. 

GARY SWIFT

Gary Swift has been a Realtor with Century 21 Scheetz for over 20 years. Recently, he’s added two new team members to his real estate business. With his team growing, he was in need of a rebrand. Although Gary’s clients’ come from all areas of Indy, his goal was to have a more upscale, refined brand. He wanted to keep his signature blue with the focus on his team name.

With a focus on the letter ‘G,’ it gives Gary a signature icon and unique look to that of any other Century 21 Scheetz Realtor. I chose to combine a serif and sans serif font, Cormorant and Roboto, providing hierarchy and balance.