Century 21 Scheetz provided a monthly direct mail campaign to it’s Realtors, called the Monthly Mailer. Much like a greeting card, this marketing piece is mailed to a Realtor’s sphere of influence keeping them top-of-mind.

This program included a postcard designed each month based on a holiday or season of the year. With the goal being to increase subscriptions, we grew the Monthly Mailer to much more than just a postcard. In addition to a postcard, the program included five social media posts (with captions), a Facebook cover photo and pop-by tags. Each of these items related to the theme of that month. We increased the amount of touches from 1 per month and 12 per year, to 8 per month and 96 per year.