The Marketing Department at Century 21 Scheetz was responsible for Twitter, Facebook, Instagram and LinkedIn. Our team would post, manage and create content for social media. We were also responsible for promoting events, running campaigns and Realtor consultations.

INSTAGRAM TAKEOVER

In the Spring of 2018, we launched a weekly Instagram Takeover every Friday throughout February, March and April. The Century 21 Scheetz Instagram would be taken over by a Realtor or employee in one of our nine offices. The social media experience level ranged from beginner to skilled. Our team would monitor, coach and promote the Realtors throughout the day. The goal was to increase engagement for the Realtor and Century 21 Scheetz, while increasing followers and potential recruits.

MONTHLY MAILER PROGRAM

Realtors who participated in the Monthly Mailer program would receive a set of social media posts with captions and a Facebook cover photo. Each month a mailer had a theme and these posts would match the theme of the postcard.

HSA HOME WARRANTY

Century 21 Scheetz had a partnership with HSA Home Warranty from 2015–2018. Within that partnership our team was responsible for weekly social media posts promoting HSA Home Warranty. These posts were documented weekly and reported at the end of each month.

SOCIAL MEDIA CAMPAIGNS

In order to promote exposure and grow followers for Century 21 Scheetz, the Marketing Department launched a series of campaigns. These campaigns included: #lovewhereyoulive, #showusyourtree, #showoffyourporch, and #weloveblue. The concept of each campaign was simple, ‘Follow’ our Facebook page, post a photo using the hashtag and be eligible win a prize worth $100.